Banner Image: Composite created by Korean Drama Insider using official promotional images and drama stills featuring Kim Soo Hyun. All rights belong to their respective owners.
Kim Soo Hyun Set to Resume Activities with First Confirmed Shoot in Over a Year
Actor Kim Soo Hyun is officially preparing to return to public activities.
On June 8, his agency GOLDMEDALIST confirmed that Kim Soo Hyun will participate in a print advertising campaign for Philippine fashion brand Bench on July 14. The project marks his first confirmed professional activity in approximately one year.
The announcement comes after a difficult period that saw several endorsement partnerships end and the release of Disney+'s Knock-Off placed on indefinite hold amid ongoing controversy and legal disputes.
A New Chapter After a Year of Legal Proceedings
The confirmation of Kim Soo Hyun's upcoming advertisement shoot follows significant developments in the legal cases surrounding YouTube channel HoverLab (Garosero Research Institute) and its operator, Kim Se Eui.
In a statement released on May 27, GOLDMEDALIST said that investigators concluded allegations and evidence presented against Kim Soo Hyun were not supported by the investigation. The agency stated that KakaoTalk messages previously presented as evidence had been altered from conversations involving unrelated third parties, while audio recordings attributed to the late Kim Sae Ron were determined to be manipulated using AI technology.
The agency also confirmed that a court issued an arrest warrant for Kim Se Eui in connection with multiple charges, including the alleged dissemination of false information.
At the time, GOLDMEDALIST thanked investigators for what it described as a thorough review of the evidence and reiterated Kim Soo Hyun's statement from a year earlier that he would seek to prove the truth through legal channels.
What This Means
While the long-term impact on Kim Soo Hyun's career remains to be seen, the confirmed Bench campaign represents the clearest indication yet that his professional activities are beginning to move forward again.
As always, Korean Drama Insider will continue to follow confirmed developments from official sources as they become available.
Keep Watching, Keep Feeling
Thanks for reading. 💖
If you enjoy thoughtful K-drama recommendations, reviews, and hidden details, explore more here on Korean Drama Insider.
Check out our other blog posts and watch lists for more heartfelt, spoiler-free K-drama reviews and recommendations, straight from one drama fan to another.
🎬 Want more? Visit our YouTube channel for exclusive K-drama content, commentary, and recaps you won’t want to miss.Sources (1, 2) - This article is based on reports published by South Korean media outlets and official statements from GOLDMEDALIST. Korean-language source material was translated with AI assistance and adapted for English-speaking K-drama readers by Korean Drama Insider.